Strategic Account Management
Learn how to build and maintain profitable long-term client relationships. Perfect for sales managers and account executives handling key clients.
What You'll Master
Account Strategy Development
Create comprehensive strategic account plans that drive sustainable growth.
Stakeholder Management
Navigate complex client organizations and build relationships with key decision-makers.
Value Creation & Articulation
Develop and communicate strategic value propositions that align with client business objectives.
Strategic Business Reviews
Conduct impactful business reviews that strengthen relationships and uncover growth opportunities.
Account Growth Strategies
Implement proven approaches for expanding wallet share and creating additional revenue streams.
C-Suite Engagement
Confidently communicate with senior executives and position yourself as a strategic advisor.
Course Includes
- 30 hours of instructor-led training
- Comprehensive strategic account playbook
- Executive coaching sessions
- Real-world account planning exercises
- Strategic account templates and tools
- Strategic Account Manager certification
- 3-month post-course implementation support
1. Strategic Analysis & Planning
Develop a comprehensive understanding of your strategic accounts and create tailored engagement plans.
- Account selection and prioritization methodology
- Client business analysis and industry mapping
- Strategic account plan development
2. Relationship Development
Build strong, multi-level relationships throughout the client organization to create a solid foundation for growth.
- Stakeholder mapping and influence strategies
- Executive engagement techniques
- Building trust and credibility
3. Strategic Value Creation
Develop and deliver solutions that address core business needs and create measurable value for clients.
- Client business need identification
- Strategic solution development
- Value articulation and quantification
4. Account Growth & Expansion
Systematically expand your footprint within strategic accounts to maximize lifetime value.
- Cross-selling and upselling strategies
- Strategic business reviews
- Account penetration tactics
5. Long-term Account Management
Sustain and evolve client relationships to create enduring partnerships that withstand competitive pressures.
- Client loyalty and retention strategies
- Account defense and competitive positioning
- Strategic partnership development
Strategic Account Management Foundations
Understand the core principles and frameworks of strategic account management.
- Transactional vs. strategic account management approaches
- Strategic account selection and qualification
- Account management ROI metrics
Strategic Account Analysis & Planning
Develop comprehensive account strategies based on deep client understanding.
- Client business and industry analysis frameworks
- Identifying strategic client needs and pain points
- Creating comprehensive strategic account plans
Strategic Relationship Management
Build and leverage multi-level relationships within client organizations.
- Stakeholder mapping and influence strategies
- Executive engagement approaches
- Building strategic credibility and trust
Strategic Value Creation & Communication
Develop and articulate value propositions that align with client business objectives.
- Strategic value proposition development
- Business impact quantification techniques
- Conducting effective strategic business reviews
Strategic Account Growth & Defense
Implement strategies to expand account penetration and protect against competitive threats.
- Account expansion strategies and frameworks
- Competitive threat analysis and countermeasures
- Long-term account management planning
Strategic Account Planning Project
Throughout the course, you'll work on a comprehensive strategic account plan for one of your key clients (or a provided case study if you prefer). This capstone project includes:
Client Business Analysis
Complete industry, business, and stakeholder analysis to identify strategic opportunities.
Strategic Account Plan
Develop a comprehensive plan with specific objectives, strategies, and action items.
Executive Presentation
Create and deliver a compelling strategic business review presentation.
Implementation Roadmap
Develop a practical roadmap for executing your strategic account plan post-course.
Increased Account Revenue
Strategic account managers typically increase account revenue by 25-40% within the first year after implementing our methodologies.
Enhanced Client Retention
Build deep, multi-level relationships that significantly reduce competitive vulnerability and improve client retention rates.
Strategic Positioning
Transition from vendor to trusted advisor status, earning you access to higher-level decision-makers and strategic initiatives.
Systematic Process
Replace ad-hoc account management with a structured, repeatable process that delivers consistent results across your portfolio.
Effective Planning Tools
Gain access to proven strategic account planning templates, frameworks, and tools that streamline your management process.
Career Advancement
Strategic account management skills are highly valued, opening doors to senior roles and significantly increasing your market value.
Course Fee
Payment Options
Pay in full or choose our flexible payment plan:
€325 initial payment + €300 × 2 monthly installments
Group Discounts
Register 3 or more participants from the same company and receive a 15% discount per person.
Upcoming Sessions
Executive Format
PremiumMay 20 - July 22, 2025
Blended Learning Format
PopularJune 10 - August 12, 2025
Corporate Tailored Program
CustomCustomized to your organization's needs
Ready to transform how you manage your key accounts? Reserve your place in our upcoming advanced course.
Register NowKsenia Pavlova
Head of Corporate Training
Elena is a strategic account management expert with over 18 years of experience in developing and managing complex client relationships across multiple industries. Before joining SalesMasters Academy, she served as Director of Key Accounts for a major multinational corporation where she managed a portfolio of clients generating over €25 million in annual revenue.
Her approach combines practical business acumen with relationship-building expertise, helping account managers transform transactional client interactions into strategic partnerships. Elena has a particular talent for helping sales professionals navigate complex stakeholder environments and align solutions with client business objectives.
With her background in business strategy and sales leadership, Elena brings real-world insights to the classroom that participants can immediately apply to their own account management challenges.
Areas of Expertise:
How is strategic account management different from regular sales?
Strategic account management goes far beyond traditional sales approaches. While regular sales often focuses on transactional relationships and individual deals, strategic account management takes a long-term, holistic approach to key clients. It involves developing deep understanding of the client's business, building relationships at multiple levels within their organization, aligning your solutions with their strategic objectives, and creating mutual value over time. This course teaches you how to transition from a transactional seller to a strategic advisor who becomes integral to the client's success.
Do I need to bring my own account examples to the course?
While you're encouraged to work with your own accounts for maximum value, it's not required. Many participants prefer to apply the concepts to their actual clients, as this provides immediate practical application of the techniques learned. However, we understand that confidentiality concerns may arise. For those who prefer not to use their own accounts, or for participants who don't currently manage strategic accounts, we provide comprehensive case studies that simulate real-world account management scenarios.
How will the executive coaching sessions work?
The executive coaching sessions are personalized one-on-one meetings with our expert instructors. You'll receive two 60-minute coaching sessions – one midway through the course and one near the end. These sessions provide an opportunity to discuss your specific account challenges, receive feedback on your strategic account plan, practice executive-level conversations, and get personalized guidance tailored to your unique situation. Many participants find these sessions to be among the most valuable components of the program, as they provide direct expert input on your real-world application of the course concepts.
What tools and templates will I receive?
You'll receive a comprehensive toolkit of strategic account management resources, including: detailed strategic account plan templates, stakeholder mapping tools, value quantification calculators, strategic business review frameworks, opportunity assessment matrices, account growth strategy planners, executive communication templates, and relationship development trackers. These tools are provided in digital format for immediate use, and we'll guide you through their effective application during the course. You'll also receive our 70-page Strategic Account Management Playbook that serves as an ongoing reference guide after course completion.
What ongoing support is provided after the course?
We're committed to your ongoing success as a strategic account manager. After completing the course, you'll receive three months of implementation support, which includes: a 90-minute implementation coaching session scheduled 30-60 days after course completion, access to our Strategic Account Manager community forum where you can ask questions and share insights with fellow graduates, monthly office hours with our instructors where you can receive guidance on specific challenges, and ongoing access to our resource library with additional tools and best practices. This extended support ensures you can successfully apply the concepts in your day-to-day account management activities.
Is this course relevant for my industry?
Yes, the strategic account management principles and frameworks taught in this course are applicable across industries. While specific examples and case studies may draw from various sectors, the core methodologies for building client relationships, developing strategic insights, articulating value, and growing accounts are universal. Our participants come from diverse industries including technology, financial services, manufacturing, professional services, healthcare, telecommunications, and more. The course is designed to help you apply these principles within your specific industry context, and our instructors can provide industry-specific guidance during coaching sessions.
Strategic Account Management Training in Cyprus
In today's competitive business landscape in Cyprus, strategic account management has emerged as a critical capability for organizations seeking to grow and protect their most valuable client relationships. SalesMasters Academy's Strategic Account Management course stands as the definitive training program for sales professionals and account managers looking to elevate their approach to key client management.
Developed with the unique characteristics of the Cypriot business environment in mind, our program combines proven global account management methodologies with insights specific to local market dynamics and business culture. This specialized approach ensures that participants can immediately apply what they learn to their client relationships within the Cypriot context, while also gaining skills applicable to international accounts.
What distinguishes our Strategic Account Management course is its comprehensive, structured approach to client relationship development. Moving beyond basic account management techniques, we equip participants with sophisticated tools for strategic analysis, stakeholder mapping, value creation, and long-term account planning. These advanced methodologies transform conventional client management into strategic partnerships that deliver substantial and sustainable value for both parties.
The course is facilitated by seasoned account management experts who have successfully managed multi-million euro client relationships across various industries in Cyprus and the Mediterranean region. Their practical experience ensures that the strategies and techniques taught are not just theoretical but have been proven effective in real-world business scenarios similar to those faced by our participants.
Graduates of our Strategic Account Management course consistently report significant improvements in key metrics, including increased account revenue, enhanced client retention rates, expanded account footprint, and stronger competitive positioning. By investing in advanced account management training, sales professionals and organizations position themselves for sustainable growth in an increasingly complex and competitive Cypriot business landscape.
Ready to Transform Your Account Management Approach?
Join other successful account managers who have elevated their strategic client relationships through our advanced training.